Thursday, September 29, 2005


Lost = another $1.5 MILLION

Unilever spends $30 MILLION annually to advertise Vaseline.
There is another $1.5 MILLION the states lose because of NO STONA - a 5% Sales Tax on Advertising.

Wednesday, September 28, 2005


Missed out on $300 MILLION MORE

Ad Spending on the Internet for the second quarter was slightly less than $3 billion.
For the first six months, revenue reached about $5.8 billion, which is a 26% increase over the first half of 2004.

A 5% Sales tax on Advertising (STONA) would have moved
$150 MILLION to the States, and a total of $300 Million for the first 6 months,
and ALL it would have cost is 5% Less Pop-ups, and other ad nuisances.

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