Tuesday, November 02, 2004
Which half???
The old mantra of advertising, Wanamaker's Rule, that
half the money spent on advertising is wasted, but no one is certain which half.
If there was a 5% Sales Tax on Advertising it would bring in 3 times the amount of the Tobacco Settlement. Advertisers continue to get a FREE Ride. It is NOT Fair. LVKen7@gmail.com
The old mantra of advertising, Wanamaker's Rule, that
half the money spent on advertising is wasted, but no one is certain which half.
Curious, Patriotic, Honest, Truthful, Watcher.