Thursday, June 17, 2004
5% LESS to throw away
NEW YORK (AdAge.com) -- Advertising spending will hit $140.3 billion in the U.S. during 2004.
CEO of TNS Media Intelligence, predicted 'a very good year' for the advertising industry.
A 5% Sales Tax on Advertising (STONA) would give $7 Billion to the states.
Let me give you an example of how a 5% Sales Tax on Advertising (STONA) would effect you.
In the Sunday LV Review Journal YOU threw away 280 pages of those Inserts, that NOBODY looks at. If 5% of the spending on them had got to STONA you would have only thrown away 266 pages of unread or unlooked at inserts.
The 2004 political Campaign will spend a record $1.5 billion in political ad spending.
Some believe that $1.5 Billion will buy a LOT of INFLUENCE.